London 2012 - Get On Early At Ladbrokes

It is certainly a long way off until the next Olympics. Lots of bookies these days like to frame markets that are well in the future. This can be a little disconcerting for the punter as their money will be tied up for some time but the benefits can certainly outweigh the negatives. Bookies always rely on superior information and the smart punters use their knowledge and information to take the best of any situation. The further the market is set in the future, the less advantage the bookie has to adjust their market the right way. So don't get scared off if you think a bargain awaits.
Ladbrokes.com has an excellent selection of early betting for the London 2012 Olympics, so if you think you have the inside running on these markets, now is the time to pounce.
There is a lot of head to head betting in who will win the most gold medals. The Brits are clear favourites over the Aussies at $1.33. This seems about the right place as the British government has sunk more money into their athletes for these games than their whole WW2 budget.
The US are clear favourites at $1.50 to beat the Chinese in the gold medal race. This seems a little short for my liking as both teams were considered equal favourites in Beijing and I can see the Chinese improving as many of their athletes mature over the next 4 years.
Another interesting market is will the Brits beat their haul of 19 gold medals. The bookies have 'yes' as the favourite at $1.80 and 'no' at $2.00. This is a really interesting market. The Brits well and truly over achieved in China and you would think that they should only get better. They are, however, serial chokers and the pressure will be immense on the hometown athletes. I am thinking the 'no' looks like the value bet, but hey that might just be me dreaming for a party crasher.

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