Manchester United Signs Fred for Three Years

In the sports world, there are very few prestigious brand names that sponsors and commercial organisations would sell their souls for over and above that of "Manchester United"!

For 50 years, the nostalgia, the tragedy and the star names have excited the emotions of generations of football fans – Matt Busby and his Busby Babes; the Munich air crash; George Best, Denis Law and the European Cup; George Best's spiral into decadence and decline; Denis Law's backheeled goal for Manchester City that sent his former side down to the second division (yes, folks, it really did happen!); the FA Cup finals; the coming of Alex Ferguson and the glorious nineties; Eric Cantona's skills, tantrums, karate kicks and philosophies; the Treble of 1999; the withdrawal from the FA Cup in the name of commerce. Yes, you name it, and glory, despair, success and controversy have all been visited by the famous Red Devils.

One man who has seen most of this unfold down the years is Fred Done, a bookmaker with a no-nonsense name, and fervent supporter of the Red Devils for the best part of those 50 years. Fred Done also created a brand name in bookmaking; "BetFred"!

Now, Fred has seen a dream come true. He has signed for Manchester United!

What a coup for Betfred! In a three year deal, Betfred has become Manchester United's official bookmaking and online gaming partner in a multi-million pound deal. The Betfred deal will result in a rebranding of all the betting kiosks in the Old Trafford stadium and all corporate areas. There will also be a co–branded Betfred/Manchester United website. This will offer exclusive Betfred gaming including poker, casino and traditional betting.

In addition, Betfred will create fans' events during the duration of the deal, including linking up with Manchester United Television (MUTV) to create gaming specials for viewers.

Fred Done said of the association with Manchester United:

"This is a dream come true. I've been a season ticket holder at United for 45 years and the opportunity to be an official partner was a deal I could not pass up. I'm a mad Red and have the utmost respect for Sir Alex. This deal is about associating ourselves with the world's best. United are the world's biggest football club. We have some great ideas and lots to offer United fans and if I don't know what they want who will!"

The Chief Executive of Manchester United, David Gill said:

"Betfred is a growing world-wide brand and is one of the most respected of all UK bookmakers. Fred's business acumen together with his love for the club can only be good for our fans and our business".

Ed note: If you can't get to Old Trafford, you can always go online at VC Bet for the best football bets

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